With the debates over the possibility of future EU membership of the Western Balkans countries, some voices started to rise in the European Commission. This issue does not only bring back questions about the European Union’s values and identity, but it also allows to examine the usage of European ‘Soft Power’ over its own members and potential accession candidates. This case underlines the contradiction between the EU’s objective of maintaining stability in the Balkans’ region and the European willingness to fight against ‘populism’ and nationalism inside its own borders.